When deciding whether or not to use a business or service, people rely more on customer reviews than ever before. In fact, 85% of consumers trust online reviews as much as a personal recommendation from a family member or friend. In the current digital and mobile-focused world, customers are increasingly turning to a wide range of platforms such as Yelp, TripAdvisor, Facebook, Instagram, Google, and more to make their decisions about whether or not to use a business. What does this mean for small to medium-sized businesses? How can these SMB owners leverage customer feedback for their overall business strategy and online presence?
Download our whitepaper to find out.